Hi, I am Rafa.
Product Designer
Merging UX strategy, AI innovation, and Agile workflows to craft experiences that solve real-world problems.
About me
👋 Hi, I’m a Brazilian Product Designer, who loves coffee and soccer.
🥷 With over 10 years of experience in branding, print, and digital products. Since 2019, I’ve been focused on UX, working with startups and software companies, leading end-to-end projects across industries like healthcare, finance, and the non-profit sector.
🎓 I hold a Bachelor’s degree in Digital Arts and two postgraduate specializations in Interaction Design and Agile Project Management. Currently, I am pursuing a Master’s in Design at UFPE. I also run design workshops and co-creation sessions to promote innovation and collaboration within teams.
My design process
The process that i used to work consists of 3 cyclical phases:
🔍 Understand
Focus: Define users, needs, and product context.
• User Research: Interviews, surveys, behavior analysis.
• Metrics Analysis: Data review.
• Journey Mapping: Identify flows and friction points.
• Personas & Use Cases: Real profiles and scenarios.
Mainly deliverables from this phase:
Research reports with key insights
User journey maps and flows
Defined personas and user needs
🛠️
Execution
Focus: Turning ideas into visual and interactive solutions.
• Information architecture: navigation and content hierarchy
• Wireframes, flows, interface and interactions
• Prototyping: build and validation
• Developer handoff: assets, specs, and technical alignment
Mainly deliverables from this phase:
Figma files: UI specifications
User test planned, executed and analyzed
Defined personas and user needs
📦
Delivery
Focus: Implementation, validation, and continuous improvement.
• Implementation follow-up: ensuring design fidelity during development
• UI/UX QA & review: testing for final adjustments
• Metrics analysis: evaluating the impact of changes on user behavior.
• Refinements based on real feedback
Mainly deliverables from this phase:
Design components and final screens
Decision Log (Design Rationale)
Metrics and Insights (UX Outcomes)
Throughout each stage of the process, we produce detailed documentation that records insights, decisions, and essential specifications, ensuring alignment and clarity across all phases of the design.
Projects
Take a look at a recap of my recent challenges.
Banco Bmg
Project:
Bmg Labs - Innovation Team
Roles:
Product Designer (from research to delivery)
Challenges:
• Aligning Vision and Expectations with Stakeholders and balancing Innovation and MVP Limitations.
• Defining Priorities in the Feature Backlog.
• Iterating Quickly with Real User Feedback using Functional Prototypes.
• Measuring Success and Impact in the Short Term.
Results in 10 months:
1 feature in production on the bank's app
3 MVPs in validation
Research and new MVP proposals for different market segments
Details avaiable soon
Banco Bmg
Project:
Orange Box - Bmg’s (IDP)
Internal Developer Platform
Roles:
Product Designer (from research to delivery)
Challenges:
• Speaking the developers' language.
(Developers speak their own language)
• Scheduling time with stakeholders.
•With no project manager for 3 months, I had to step up and make things work. I had to take the lead and figure things out on my own.
Results in 12 months:
Platform delivered, validated, and in use
Time savings and productivity gains measured
Increased Developer Autonomy; Standardization of Processes;
Improved Developer Experience (DevEx)
Details avaiable soon
Exmed app
Project:
Healthcare service marketplace app
Roles:
Product Designer (from conception to launch)
Challenges:
• Speaking the developers' language. (Developers speak their own language)
• Scheduling time with stakeholders.
• With no project manager for 3 months, I had to step up and make things work. I had to take the lead and figure things out on my own.
Results in 18 months:
6 features delivered, validated, and in use
Time savings and productivity gains measured
Increased Developer Autonomy; Standardization of Processes;
Improved Developer Experience (DevEx)
Details avaiable soon
MV Sistemas
Project:
Medic MV - Electronic Health Record (EHR)
Roles:
Product Designer (from research to delivery)
Challenges:
• Aligning Vision and Expectations with Stakeholders and balancing Innovation and MVP Limitations.
• Defining Priorities in the Feature Backlog.
• Iterating Quickly with Real User Feedback using Functional Prototypes.
• Measuring Success and Impact in the Short Term.
Results in 12 months:
1 feature in production on the bank's app
3 MVPs in validation
Research and new MVP proposals for different market segments
Details avaiable soon
Workshops & Talks
These are my latest three
Design Decisions:
Dealing with Changes
View avaible soon
Digital Accessibility:
Best Practices and tools
View avaible soon
Usability Testing:
Conducting Tests and
Following Test Scripts
Effectively
View avaible soon
Get in touch
jobtorafa@gmail.com
©Rafael Oliveira